In 2005 smileyworld ltd. decided to share its success and create Smiley World Association. Helping people in need, SWA provides assistance to victims of social exclusion. The Association operates independently of SmileyWorld Ltd. and is managed and directed by SOS, a group working actively against all forms of social isolation.
Through a sponsorship agreement, we are committing 10% of our revenues to Smiley World Association and seek out other major brands as institutional partners spreading the notion of ethical branding and the sharing of revenues. When purchasing Smiley collection products you not only show a positive spirits but also
« share your smile with those in need »
For more info about SWA, check our websites www.smileyworldassociation.org