With only 2 weeks before the NY Licensing show, check out the latest news from Smileyworld. We will be at Booth #3881 from 20th-22nd June 2006; e-mail us back if you would like to arrange a meeting, or just drop by and see how we can contribute to your business.

 

Smiley, the logo known worldwide, is now a brand!

A Spirit of Positive Values
Smiley is back again after a major makeover by top design and consultancy firms. Based on our market studies of Smiley's values and its perception among customers, we are going back to basics: “A vintage brand promoting happiness, positive thinking and originality”. As a lifestyle brand positioned with fashion, accessory, decoration and beauty lines, the Smiley Collection targets the 15 - 25 age group but its appeal also extends to nostalgic kidults.

 

Happy Therapy™ by Ora Ito
The launch of the Smiley Perfume is currently being featured everywhere in the media thanks to its cheeky design and revolutionary concept! The hip methods being used to spread awareness of this project include a music single, a video clip and night clubs events plus a launch party during the Cannes Film Festival. Developed by the Firmenich laboratories and sold by Arthes, it is the first ever beauty line with molecules to make you relax… and be happy! www.happytherapy.com

 

Entering Homes
With more than 100 products, the giftware collection developed by the Dutch giant Present Time, is already a great success! Sold in more than 30 countries, the collection is now taking Smiley into top gift and decor stores all over the world. Environmental and cool themes such as “Save water - shower with a friend!” are being displayed at 37 international trade fairs across the world.

       

 

Greece Spreads Sunshine
Our new Greek licensee, Nef Nef SA, has just launched a collection of over 100 home textile products. They are now building a network with the best distributors and retail chains across Europe. Their Spring/Summer Collection featured a Happy product line with funky, colourful and cool products for the bed, bath,… and beyond.

  

 

A New Website
At www.smileycollection.net you will discover a new platform aimed at promoting our brand values and encouraging creativity among customers, retailers and licensees. Feel free to contact us directly for any information. 

    

 

Download a Smile
A worldwide deal with Universal Mobile Downloads has just been launched. A gallery of our best designs is offered via Universal's mobile network, major cellphone companies and Internet Portals. Universal will also offer our designs to millions of Microsoft X Box users across the world. This new deal will enable hundreds of millions of people to see our brand.

   

 

Share Your Smile With Those In Need
Smileyworld Ltd, through a sponsorship agreement, has committed to distributing 10% of revenues to the Smiley World Association and to seeking out other major brands as institutional partners. Our aim is to spread the notion of ethical branding and the sharing of revenues.

Colourful Merchandising
The new 2006 Smileyworld gift and novelties collection has just been released at the Hong Kong Gift Fair in May. With launches in over 16 countries in its first 6 months, OneOOne Ltd is targeting children from 5 to 14. Smileyworld continues to deliver for retailers a strong merchandising appeal, with its colourful product range and fun characters.

       

 

 

Please forward this e-mail to all your contacts who may be interested in making the world a happier place to live!

 

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