With only 2 weeks before the Brand Licensing in London, check out the latest news from Smileyworld Ltd. We will be at Booth #456 from 4-5th October 2006. E-mail us back if you would like to arrange a meeting, or just drop by and see how we can contribute to your business.

 

Smiley, the logo known worldwide is now a brand !

 

Smileyworld 2007

Smileyworld will be back in October with a major make over based on new designs by Artistic Director Jerome Coste (WAD, Kulte). Targeting the 0-13 age group, the Smileyworld brand features hundreds of new smiley icons able to communicate all sorts of feelings and emotions with a cuddly look. It will also feature a character version giving life to our famous Icons.The new style guide and Bible will be shown in “Premiere” during the Brand Licensing in London.

 

 

 

Start your Happy Therapy at Selfridges

The Smiley beauty range is launched exclusively at Selfridges in the UK. With an eye catching window on Oxford Street promoting our “Happy Therapy” formula, Smiley has been the number 1 selling perfume since its debut on August 11th. The hip methods being used to spread awareness of this project include also music single,  video clip and night clubs events. Developed by the Firmenich laboratories and sold by Arthes, it is the first ever beauty line with molecules to make you relax… and be happy! www.happytherapy.com

  

 

Smiley is a Religion

A new co-branding deal has been signed with the famous UK apparel brand “Religion”. The summer 2007 collection has been released in all the trendiest fashion fairs: Bread and butter, Pure, Pitti. You will be able to see Smiley / Religion clothing during the Brand licensing in London and the Asia Licensing in Tokyo. www.religionclothing.co.uk

 

       

 

 

 

Smileyworld is growing
The Smileyworld gift and novelties collection featuring new moods will be released during the Kenfair 20-23 October 2006. With launches in over 16 countries in its first 6 months, OneOOne Ltd is targeting children from 5 to 13. Smileyworld continues to deliver for retailers a strong merchandising appeal, with the sharpest social expression concept on the marketplace.

               

 

Back to school with Sanford

The new range of Smileyworld pens has hit shelves successfully. After months of market surveys among kids aged 12-14, Sanford has chosen our property which was the most appealing to them thanks to the diversity of Icons and communication aspect behind the Smileyworld brand.

     

 

 

 

Start your Colour Therapy with Present Time

Smiley Collection and Present Time have introduced the Colour Therapy range of gifts at all major fairs this fall (Paris, Frankfurt, Birmingham, New York,…). This new theme is based on the signification of colours and how they can positively influence your life.

     

 

 

Share Your Smile With Those In Need
Smileyworld Ltd, through a sponsorship agreement, has committed to distributing 10% of revenues to the Smiley World Association and to seeking out other major brands as institutional partners. Our aim is to spread the notion of ethical branding and the sharing of revenues.

 

Please forward this e-mail to all your contacts who may be interested in making the world a happier place to live!

 

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